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Helmut newton famous photos8/16/2023 ![]() Dezember 2022 eröffnet die Berliner Helmut Newton Stiftung ihre neue Ausstellung „HELMUT NEWTON. ![]() +++ New since Feb 2023: DIGITAL EXHIBITION TOUR +++Īm 2. His visual narratives were universally understandable, so magazine publishers could easily include them in their different country editions, whether as editorial or advertising. For decades, Newton staged everyday and luxury products, becoming a link between producers and consumers through his photographs and their publication. That same year, he took a commission from the French car manufacturer Citroën. For example, from 1962 to 1970, he worked with Nino-Moden of Nordhorn, Germany’s largest textile company at that time, and shot for the London-based Biba catalogue in 1968. Newton started collaborating early on with fashion brands outside of magazine editorials. Select Polaroids, analogue contact sheets from advertising shoots, lookbooks from fashion clients, and magazine ads are spread out in display cases, pointing to the diverse uses of Newton’s advertising photography. In the mid-1970s, Newton also shot two ad campaigns for the famous perfume Chanel N✥ with Catherine Deneuve. Supplementing the presentation in the rear exhibition room are images from other collaborations, including with fashion jewelry manufacturer Swarovski, as well as Volkswagen and Chanel. Shot in the 1980s and ‘90s, each motif is highly individual, oriented to the brand and its offerings while reflecting the “classic” Newton style. BRANDS« offers the possibility to experience these complete photo series in a single exhibition.įurther little-known motifs can be found in the main room of the Helmut Newton Foundation: photographs Newton produced for the tobacco companies Philip Morris and Dannemann, for the Turin-based coffee roaster Lavazza, the Italian vintner Ca’ del Bosco, and the Austrian DIY store Bauwelt. What all these advertising campaigns have in common: only a few select motifs that Newton integrated into his exhibitions and books during his lifetime were ever well known. The first three rooms of the exhibition also display images of different designers’ creations for the American luxury department store chain Neiman Marcus, along with examples from Newton’s many years of close collaboration with Anna Molinari and her label Blumarine, featuring models such as Monica Bellucci, Carla Bruni, and Carré Otis, realized in Nice and Monaco in 19. Pictured in pantyhose and tight-fitting bodysuits, the women modelling them became giants in the public space. ![]() These images were not only used for pantyhose packaging but also as extra-large formats for billboards, public buses, and building facades. Newton’s commissioned works for Wolford, which were published in 19 as calendars for exclusive customers, will also be featured. They sometimes transcend reality, transporting us to distant emotional and exotic spheres. His photographic stagings are as diverse and individual from season to season as the women’s fashion he depicted. In the front three exhibition rooms, we encounter fashion images for the luxury sector, for example, Newton’s interpretations of Yves Saint Laurent fashion, haute couture, and prêt-à-porter. This new exhibition picks up where » A Gun for Hire« left off, showcasing photographs Newton shot mainly in the 1980s and ‘90s for high-paying ad agencies and corporate clients, mostly in and around Monaco. Self-ironically, he called himself “A Gun for Hire” – also the title of the posthumous exhibition of his commercial photography that was on display in 2005, first at the Grimaldi Forum in Monaco and then at his foundation in Berlin. ![]() When it came to composition and style, the photographer Helmut Newton did not differentiate between magazine editorials and brand assignments, which were often arranged through advertising agencies. With over 200 photographs, the show features many unknown motifs from Newton’s collaborations with internationally renowned brands, such as Swarovski, Saint Laurent, Wolford, Blumarine, and Lavazza. BRANDS« opens at the Helmut Newton Foundation in Berlin. ![]() On 2 December 2022, the new exhibition » HELMUT NEWTON. ![]()
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